Credit Control for Small Businesses - Looking After Your Money
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Most new businesses whether large or small, usually find their first few years of trading extremely tough; a constant battle to survive in various and increasingly competitive markets. There is nothing remotely easy about starting and running a business, and it's a sad fact of life that many don't make it beyond the first year.
One of the most common problems faced by new businesses is trying to get money into the company; money owed by clients that for one reason or another rarely settle their bills on time. The majority of start-ups have very little cash to play with, so a late payer can be a serious problem in more ways than one; a problem you as the business owner should be prepared for.
Payment Terms
Before your company begins trading, one of the many important issues to address is deciding the amount of time you will give a client before their payment becomes due. As most start-ups need instant money to keep them viable, particularly in the very early days, cash on delivery would be the ideal option, but not really practical for business to business transactions where various credit terms and account facilities are usually offered and indeed expected. So, as a new business looking to convey a professional image and not one showing signs of desperation, and if your business can stand it, allowing a maximum of thirty days to pay is generally quite acceptable.
Credit Accounts
Opening a credit account for a customer is usually a sign of a possible long-term business relationship, but don't forget to vet them first. Take the trouble to obtain a couple of business references and one from their business bank as well. Checking them out will be time well spent because it's very easy to get carried away with the thought of having a 'regular' customer and what might hopefully be the start of a solid client base. Tread carefully; an account is only a good account if the customer pays their invoices. Do the checks first - better safe than bankrupt!
Outstanding Payments
Rather than risk reminding them they still have one or more overdue invoices outstanding, many businesses make the mistake of extending some clients unlimited credit and more time to pay because they think a refusal of further credit will result in no more business from them. This may well be the case, but what must be remembered is, no matter how much they spend, a client who owes you money, especially overdue money hasn't actually 'spent' anything until that money is safely in your business account.
You have a duty to your business to ensure money owed is paid on time or as near as possible to the due date. If your company has produced work or provided a client with a service within an agreed time frame and to the satisfaction of that client, then it's not unreasonable to want your payment on time. After all, if your company constantly delivered its products or services much later than required, customers would be the first to complain. Don't be afraid to enforce your own payment rules - it's your money!
Reminders
In general, most businesses rely on the efficiency of their customers' accounts departments to pay invoices on time. In reality, this doesn't always go according to plan. In the busy rush before a company starts its monthly cheque run, invoices can easily get overlooked, lost, or simply forgotten, often resulting in a further month's wait for payment. Try and prevent any possible delays by reminding the client you're there. A good idea is to telephone your various clients' accounts departments a week before payment is due and enquire if you will be receiving payment on time. If there are any problems discovered at this point, at least you will have plenty of time to resolve them.
Taking care of your company's income is not always easy. It's often an extremely time-consuming and thankless task made that much harder because of the multitude of different systems and processes used by various clients, and always having to chase up the habitual late payers. The point to remember is that when it comes to getting paid money your company is owed, it's down to you as the business owner to make sure it happens. An effective credit control system is an invaluable aid to maintaining a healthy cash flow situation as long as you follow your own procedures.
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Sunday Business Post | Irish Business News
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Sunday Business Post | Irish Business News"Based in Dublin, Peacock's franchising operation has seven full-time staff and out sources its credit control, marketing and other functions."
Credit control expert warns businesses to enforce tighter policies Business News Business | Click Liverpool
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Credit control expert warns businesses to enforce tighter policies Business News Business | Click Liverpool"We often find many companies don't have a formal collection strategy in place, therefore chasing payment is often more of a 'knee jerk' reaction to a dip in cash flow, or, invoices are left for several months before any contact is made regarding payment.Smaller businesses are not 'customer focused' in collecting their payments in these circumstances and may loose repeat business as well as not getting paid."
Small business debts piling up in financial crisis | Dynamic Business
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"A growing number of small businesses are taking longer and longer to pay their debt, and according to QLD based small business financial advisor, Sue Winstanley, the bigger they are, the worse it's going to be for small business. Ms Winstanley works with many small businesses across the country improve their cash flow and has seen first hand the impact the financial crisis has had on these businesses. Downturns, or rising interest rates, can lead to payment delays of almost three months.Very few businesses realise they have a 2 percent bad debt risk the moment they give credit - and it gets worse. At 60 days, it is 15 percent, at 120 days it increases to almost 50 percent.She advises small businesses to implement effective debtor management strategies to avoid being weighed down by debt. These include: training debtors to pay on time, assessing risk with credit checks before giving credit to new customers, build payment reminder dates into the system, and to look at outsourcing, as it can often be cheaper and more effective."
Sue Winstanley is Director of Accounts Receivable Solutions (SE Qld), is based on the Sunshine Coast and services clients throughout Australia. Her web address is:
www.ozwald.com.au
and can be emailed at
ar@ozwald.com.au
How To: Rein in Accounts Receivable
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How To: Rein in Accounts Receivable"A collections policy, Groves said, should include regular invoices - preferably monthly - to anyone with an outstanding balance, as well as a policy of following up by phone and in writing with customers whose bills are at least 30 days overdue."
Giving credit when selling to other small businesses is common practice.
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Credit control, is not the same as debt collecting because credit control is a customer relationship building tool. The Oxford Dictionary defines credit as:
"credit Good reputation; power derived from this.
Trust in person's ability or intention to pay at some future time;
reputation of solvency and probity in business."
The above sums it up - the trust, or hope, you will get paid and there are few people who do not owe someone something. In business, credit was once only given as a convenience to those who did not really need it because it was more effective for regular customers to pay at month end rather than on collection of goods. Whilst this was in the 'my word is my bond' age it did not stop bad debts and Dun & Bradstreet did credit checks in New York over 150 years ago.
Granting credit needs a wide knowledge of business and a good understanding of human nature. Effective credit control ensures payments are made on - or soon after - due date by turning an overdue account into a priority payment in the debtor's eyes. This has turned credit control into a customer relationship building skill, which makes it assertive but non-aggressive.
One reason for late payment is a reluctance to ask for money. These days, the "only pay when asked," tactic is common and some advisors tell their clients to do just that. But even straight-up-and down businesses sometimes delay payment because they cannot afford to pay just yet.
